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The web page cool.id.au has the following in the site, "Cool family in Adelaide, South Australia." I saw that the webpage also stated " Hi, welcome to our humble Web page! Were the Cools of Adelaide,." They also said " Consisting of Andrew, Jo, and our two ankle Biters, Maddy and Steffi. Originally our family surname was Kuhl, but Great-Grand-Daddy Kuhl. Got an in the family way in the mid1800s, changed his. Name to Cool, and moved interstate to avoid repercussions. Life is a little more humdrum now. Have a look at what we get up to -. Andrew - Computer Programmer, Astronomy Nut, and Doting dad." The meta header had Cool as the first optimized keyword. This keyword is followed by family, Adelaide, and South Australia which isn't as urgent as Cool. The other words cool.id.au used was Soccer. Astronomy is included but will not be understood by web engines.